![]() Verdana showcases these influences in the lowercase a, e, g, and r, to name a few. Looking to calligraphy and traditional serifs for the answer, humanism flourished over its neo-grotesque counterparts.Īngled and organic flared contrasting strokes, almost as if written by man, help define the humanist san-serif. Helvetica had taken over and was now falling fast. In the 1970s the humanist movement was revived in type design in reaction to the rise of neo-grotesque fonts. Modern humanist san-serif fonts are quite the mouthful of a descriptor but let’s break it down. With the dawn of the internet, the race was on to create the next super-font for the digital age. San-serif fonts such as Helvetica had created waves in the design world dating back to Bauhaus in the 20s. ![]() Microsoft’s typography division saw a need to have a san-serif font that worked well on computer screens during the early to mid 90s.
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